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Which designs have most dramatically reshaped the consumer landscape since the early '80s?

If you had to pick just five events or designs since the early ‘80s that completely reshaped the consumer landscape, what would they be? We posed this question to Ziba's most seasoned designers and researchers, and sorted the answers into a timeline of transformation—the innovations that took us from the era of boomboxes, floppy discs and Madonna to our present, hyper-connected reality. Then we mapped out their common themes, to answer a second, more valuable question: What statements do consumers perceive as true today that would’ve been unimaginable 29 years ago?

here there be dragons